Well, in this morning's gospel, Jesus asked, "Why do you call me good?"
Jesus is not merely a teacher of the Law. He is the Lord of the Law. When we compare our good with the incomparable good of the triune God, our good doesn't seem so good anymore. Jesus did not reject his own goodness. He rejected this man's assumption that he was only good in human terms. The man neglected to know that he was addressing goodness itself.